I chose to analyse this article because of all the feminine colours and
representations of pop music- Harry from McFly.
Friday 27 February 2009
Article Analysis from Top of the Pops
Analysis of “Your Ooops” article top of the pops magazine
Language
There are many factors suggestive of the fact that the article is aimed at young teenage girls. Firstly, the sentences are short and simple ideally for a younger target audience and secondly, the author uses informal language and various colloquial terms and language.
Title of Article “Your oops!”
The word “your” immediately attaches the reader to the article suggesting that the article is about the reader’s experience.
The author uses colloquial language “oops” which is commonly used by young teenage girls to express an embarrassing moment. The author relates to a young persons reactions and thoughts to typical teenage embarrassing moments.
Colloquial everyday language is also used in the strapline “wanna” which again is part of the everyday language used by a typical teenager.
The author uses a play on words such as “bra-aargh!” to add humour to the text.
The author uses alliteration to add interest to the article. “Kit cringe” sums up the entire story in a snappy two word phrase which is much more entertaining than a longer sub title. “Top trauma” is another example of alliteration used by the author and it makes the text catchy and entertaining.
The author uses repetition “liar, liar” to further add entertainment to the text. This phrase “liar, liar” is commonly used by teenage children and is typical playground language used to describe someone who has told a lie. By using everyday catchphrases the author relates to an everyday teenage girl.
The author uses a rhetorical question “Wanna share your slip-ups with the world?” to get the reader involved. It persuades the reader to continue reading the article in order to learn of some of the slip-ups other readers have experienced.
Layout
The text is broken down into different sections using boxes. Each box has a different slip-up story sent in by the readers. Dividing the article this way makes the text easier to read for the young target audience.
Images
There is a cartoon image showing a visual interpretation of one of the slip up stories. The image adds humour to the article and appeals to a younger audience as it is a cartoon and not just an ordinary photograph or image.
The image shows a young girl looking embarrassed and her friends are laughing at her suggesting to the reader that embarrassing moments should not always be taken seriously and can be funny. The image makes the article light-hearted and helps girls who may have experienced such embarrassing moments to feel better about themselves and just laugh about the situation because it happens to everyone.
There is also and image of Harry from Mcfly; a typical teenage crush. He tells of and embarrassing moment and most of his fans would be keen to find out about his personal experiences. The author uses this celebrity feature to add excitement to the article as most people are keen to know about celebrity slip ups.
Colours
The main colours are light pink, dark pink, lilac and purple which are all feminine girly colours.
The subheadings are in a different colour to the rest of the text to make them stand out from the rest of the text.
There are floral patterns around the page which emphasise the point that the article is aimed at girls.
Adverts
There is an opportunity to win an iPod shuffle and a music voucher which appeals again to a teenage audience as music and iPods are a popular trend amongst teens.
Subject Matter
A celebrity feature of “Harry from Mcfly” makes the reader feel as if they are acquainted with the celebrity.
The slip-up stories have the individual authors name written on them so the reader knows the event has happened to an everyday ordinary person like themselves, enforcing a relationship between the reader and the author and keeping the reader interested.
Language
There are many factors suggestive of the fact that the article is aimed at young teenage girls. Firstly, the sentences are short and simple ideally for a younger target audience and secondly, the author uses informal language and various colloquial terms and language.
Title of Article “Your oops!”
The word “your” immediately attaches the reader to the article suggesting that the article is about the reader’s experience.
The author uses colloquial language “oops” which is commonly used by young teenage girls to express an embarrassing moment. The author relates to a young persons reactions and thoughts to typical teenage embarrassing moments.
Colloquial everyday language is also used in the strapline “wanna” which again is part of the everyday language used by a typical teenager.
The author uses a play on words such as “bra-aargh!” to add humour to the text.
The author uses alliteration to add interest to the article. “Kit cringe” sums up the entire story in a snappy two word phrase which is much more entertaining than a longer sub title. “Top trauma” is another example of alliteration used by the author and it makes the text catchy and entertaining.
The author uses repetition “liar, liar” to further add entertainment to the text. This phrase “liar, liar” is commonly used by teenage children and is typical playground language used to describe someone who has told a lie. By using everyday catchphrases the author relates to an everyday teenage girl.
The author uses a rhetorical question “Wanna share your slip-ups with the world?” to get the reader involved. It persuades the reader to continue reading the article in order to learn of some of the slip-ups other readers have experienced.
Layout
The text is broken down into different sections using boxes. Each box has a different slip-up story sent in by the readers. Dividing the article this way makes the text easier to read for the young target audience.
Images
There is a cartoon image showing a visual interpretation of one of the slip up stories. The image adds humour to the article and appeals to a younger audience as it is a cartoon and not just an ordinary photograph or image.
The image shows a young girl looking embarrassed and her friends are laughing at her suggesting to the reader that embarrassing moments should not always be taken seriously and can be funny. The image makes the article light-hearted and helps girls who may have experienced such embarrassing moments to feel better about themselves and just laugh about the situation because it happens to everyone.
There is also and image of Harry from Mcfly; a typical teenage crush. He tells of and embarrassing moment and most of his fans would be keen to find out about his personal experiences. The author uses this celebrity feature to add excitement to the article as most people are keen to know about celebrity slip ups.
Colours
The main colours are light pink, dark pink, lilac and purple which are all feminine girly colours.
The subheadings are in a different colour to the rest of the text to make them stand out from the rest of the text.
There are floral patterns around the page which emphasise the point that the article is aimed at girls.
Adverts
There is an opportunity to win an iPod shuffle and a music voucher which appeals again to a teenage audience as music and iPods are a popular trend amongst teens.
Subject Matter
A celebrity feature of “Harry from Mcfly” makes the reader feel as if they are acquainted with the celebrity.
The slip-up stories have the individual authors name written on them so the reader knows the event has happened to an everyday ordinary person like themselves, enforcing a relationship between the reader and the author and keeping the reader interested.
Article Analysis
Analysis of “A Week in Grime” article
The article is a weekly feature in the RWD Magazine and features a reporter’s diary entry for their week exploring the grime scene. It gives a brief summary of what takes place from Friday of one week to Thursday of the next. The article states that a typical grime week starts on a Friday as artists gear up for the weekend. The random play on dates emphasises the point that in a typical teenage life timetables and schedules are not kept to and a teenager’s life is often mixed up to suit them and their wants and needs. In contrast, typically in an adult magazine the diary dates would be arranged in order from Monday to Sunday.
Layout
Colours and Images
There are not many colours in the article so as not to distract attention from the text. There is a simple white background and black text with some orange boxers highlighting texts of interest.
The simple low colour scheme is perhaps due to the fact that the RWD magazine is free to the reader therefore less colour is used to reduce printing costs.
However there are some high tech effects on the article which suggest professional photographic editors have worked on the article. For example the photo of grime artist Skepta in the screen of one of the Nokia N81 phones looks as though the phone has just captured an image of Skepta. However it only looks like this due to professional photo editing.
The article is heavily based on images. It is on a double spread with the images taking up about half the space. There are images of the Nokia N81 which is the main feature of the article. The article advertises the phone throughout highlighting its features.
There are also images of popular grime artists such as Chipmunk and Skepta which will attract readers to the article.
Language
The author uses everyday language that a typical teenager would use. At one point the writer even uses swear words to further emphasise the teenage target audience. The writer uses street terms like “Shh Hut Yuh STiinky Muhhh!!” which are typically used by the target audience of teenagers in London who listen to grime artists like JME who is known to use the “shut hut yuh muhh” phrase. The writer relates to the audience by using phrases like these of which only the target genre would know the meaning off.
The article is a weekly feature in the RWD Magazine and features a reporter’s diary entry for their week exploring the grime scene. It gives a brief summary of what takes place from Friday of one week to Thursday of the next. The article states that a typical grime week starts on a Friday as artists gear up for the weekend. The random play on dates emphasises the point that in a typical teenage life timetables and schedules are not kept to and a teenager’s life is often mixed up to suit them and their wants and needs. In contrast, typically in an adult magazine the diary dates would be arranged in order from Monday to Sunday.
Layout
Colours and Images
There are not many colours in the article so as not to distract attention from the text. There is a simple white background and black text with some orange boxers highlighting texts of interest.
The simple low colour scheme is perhaps due to the fact that the RWD magazine is free to the reader therefore less colour is used to reduce printing costs.
However there are some high tech effects on the article which suggest professional photographic editors have worked on the article. For example the photo of grime artist Skepta in the screen of one of the Nokia N81 phones looks as though the phone has just captured an image of Skepta. However it only looks like this due to professional photo editing.
The article is heavily based on images. It is on a double spread with the images taking up about half the space. There are images of the Nokia N81 which is the main feature of the article. The article advertises the phone throughout highlighting its features.
There are also images of popular grime artists such as Chipmunk and Skepta which will attract readers to the article.
Language
The author uses everyday language that a typical teenager would use. At one point the writer even uses swear words to further emphasise the teenage target audience. The writer uses street terms like “Shh Hut Yuh STiinky Muhhh!!” which are typically used by the target audience of teenagers in London who listen to grime artists like JME who is known to use the “shut hut yuh muhh” phrase. The writer relates to the audience by using phrases like these of which only the target genre would know the meaning off.
Double Trouble article from RWD
This is an article from grime magazine RWD which I chose to analyse because it features female artists who are often unrepresented in the grime music industry.
Analysis of Articles-RWD Magazine
Analysis of “Double Trouble” article
This is a double spread article on featured artists T2. As part of the Britannia artists theme of that week’s issue of RWD, T2 are one of the celebrated British bands.
Just as most of the articles in RWD magazines the article features little colour perhaps to reduce printing costs.
The colours in the “Double Trouble” logo match the colours of the clothes worn by the band members and these are the only few colours in the entire article. There is not a lot of colour distracting the reader from the text.
The image of the band members takes up most of the double page so the reader familiarises themselves with the two group members. The members are dressed fashionably with the current in-look of skinny jeans and heels which would to appeal to a young audience and they are more likely to read the article as the girls are dressed fashionably.
There are a lot of quotes from the two artists themselves. The quotes are unedited with everyday language such as “veg” and “arses” that the girls use themselves. This makes the article personal to the artists and gives the reader a true unedited insight to their thoughts and feelings.
Like most RWD articles the language in this article is informal appealing to a young target audience.
The article features detail on the date of T2’s single release promoting sales of the CD. The web address for then bands MySpace music page is also available promoting web fans. The association with MySpace music further emphasises the target audience is teenagers as they are the main users of MySpace.
At the bottom of the article there are two brief articles which are completely unrelated to the T2 artist feature. This distracts from the main article itself but creates a variety of text for the reader to read on the same page. It may even draw the reader to reading the “double trouble” article after they have finished reading the other sub articles.
This is a double spread article on featured artists T2. As part of the Britannia artists theme of that week’s issue of RWD, T2 are one of the celebrated British bands.
Just as most of the articles in RWD magazines the article features little colour perhaps to reduce printing costs.
The colours in the “Double Trouble” logo match the colours of the clothes worn by the band members and these are the only few colours in the entire article. There is not a lot of colour distracting the reader from the text.
The image of the band members takes up most of the double page so the reader familiarises themselves with the two group members. The members are dressed fashionably with the current in-look of skinny jeans and heels which would to appeal to a young audience and they are more likely to read the article as the girls are dressed fashionably.
There are a lot of quotes from the two artists themselves. The quotes are unedited with everyday language such as “veg” and “arses” that the girls use themselves. This makes the article personal to the artists and gives the reader a true unedited insight to their thoughts and feelings.
Like most RWD articles the language in this article is informal appealing to a young target audience.
The article features detail on the date of T2’s single release promoting sales of the CD. The web address for then bands MySpace music page is also available promoting web fans. The association with MySpace music further emphasises the target audience is teenagers as they are the main users of MySpace.
At the bottom of the article there are two brief articles which are completely unrelated to the T2 artist feature. This distracts from the main article itself but creates a variety of text for the reader to read on the same page. It may even draw the reader to reading the “double trouble” article after they have finished reading the other sub articles.
Dogs Trust Advert
I chose to analyse this advert because it really contrasts with the advert in grime magazine RWD. The magazines feature very different type of adverts. RWD advertises to attract its target audience whereas this advert shows that Top of the Pops also supports charity organisations.
Advert Analysis - Dogs Trust
Analysis of “Sponsor a dog” Advert
Top of the Pops Magazine
This is a persuasive advert for dog charity “Dogs Trust.” The advert is featured in Top of the Pops as the readers are young girls who are likely to be fond of puppies. Furthermore young girls are easily influenced emotionally and are likely to spend their £1 a week pocket money sponsoring a “furry friend” in need. The advert plays on the readers emotions by using various language and imagery techniques.
Language
A rhetorical question is used to immediately draw the reader into the advert as they are inclined to answer a question “How much do you love me?”
Further rhetorical questions are used to keep the reader involved as they have various questions thrown at them to answer.
Colours and Layout
A bright yellow background is used to catch the reader’s attention. It contrasts with the previous dull white backgrounds of the other pages in the magazine.
The yellow and black colour scheme is often associated with warnings and this alerts the reader that the advert is of a serious nature.
The main title is in black bold font making it stand out against the bright yellow background.
The number and email for the charity organisation are shown in big bold letters to make them stick in the readers mind.
There is a brief explanation on the Dogs Trust charity and what they are about to inform the reader. However there is little text on the page to keep the reader interested as too much text would not be necessary for a young target audience.
Images
The big image of the puppy takes much of the space on the emphasising the topic of the advert.
The image of the cute puppy with big eyes adds emotion to the advert. It is as though the dog is looking into the readers eyes and the direct eye contact helps the reader connect emotionally with the dog.
The image of the pound coin emphasises how much each reader is required to donate. The pound coin is shown as small in comparison to the image of the dog suggesting that £1 is not a lot of money to donate.
The logo of “Dogs Trust” familiarises the reader with the charity organisation.
The cut out section at the bottom encourages the reader to cut out the section at the bottom as the dotted outline makes it easier for the reader to do so. This promotes readers to then donate to the charity.
Top of the Pops Magazine
This is a persuasive advert for dog charity “Dogs Trust.” The advert is featured in Top of the Pops as the readers are young girls who are likely to be fond of puppies. Furthermore young girls are easily influenced emotionally and are likely to spend their £1 a week pocket money sponsoring a “furry friend” in need. The advert plays on the readers emotions by using various language and imagery techniques.
Language
A rhetorical question is used to immediately draw the reader into the advert as they are inclined to answer a question “How much do you love me?”
Further rhetorical questions are used to keep the reader involved as they have various questions thrown at them to answer.
Colours and Layout
A bright yellow background is used to catch the reader’s attention. It contrasts with the previous dull white backgrounds of the other pages in the magazine.
The yellow and black colour scheme is often associated with warnings and this alerts the reader that the advert is of a serious nature.
The main title is in black bold font making it stand out against the bright yellow background.
The number and email for the charity organisation are shown in big bold letters to make them stick in the readers mind.
There is a brief explanation on the Dogs Trust charity and what they are about to inform the reader. However there is little text on the page to keep the reader interested as too much text would not be necessary for a young target audience.
Images
The big image of the puppy takes much of the space on the emphasising the topic of the advert.
The image of the cute puppy with big eyes adds emotion to the advert. It is as though the dog is looking into the readers eyes and the direct eye contact helps the reader connect emotionally with the dog.
The image of the pound coin emphasises how much each reader is required to donate. The pound coin is shown as small in comparison to the image of the dog suggesting that £1 is not a lot of money to donate.
The logo of “Dogs Trust” familiarises the reader with the charity organisation.
The cut out section at the bottom encourages the reader to cut out the section at the bottom as the dotted outline makes it easier for the reader to do so. This promotes readers to then donate to the charity.
Advert Analysis- Time is Money
This is an advert from grime Magazine RWD. I chose to analyse this advert because of the clear urban representations for example the graffiti 
font andclothing.
font andclothing.Advert Analysis- Time is Money
This is an advert for urban clothes brand “Time is Money” featuring a range of techniques to attract the reader and establish a relationship between the brand and the audience.
A collage of images is put together to create a busy scene which ties in with the catchphrase “Time is money” as the busy images suggest how life can be time consuming and there is not much free space or time.
The “Time is Money” logo is scattered all over the article in various positions but there is a bigger main logo in the centre that draws the reader’s eye to the centre of the page. The repetition of the logo familiarizes the reader with the brand name and logo.
The store contact details are listed at the bottom of the advert as extra information for readers who have developed an interest in the shop.
The models featured in the advert are from diverse ethnic backgrounds which suggest the “Time is Money” brand is worn by people from all backgrounds. The brand has taken advantage of the multi-ethnic audience that reads the RWD magazine. The urban, street wear would be popular amongst typical ghetto teens who read the magazine. The way the models are dressed in the advert represents how a typical ghetto/ urban teen would dress. The advert also features a white male and female dressed in this manner which is common nowadays but perhaps in the past it would be unusual to see a white person dressed in urban clothes which are typically worn by black youths. This shows how modern and ethnically united both the magazine and the “Time is Money brand “are.
No bright colours are used, in fact the advert looks rather dull and strong dark colours are used. These could be linked to the rough edgy underground, “bad “guy” look that is often associated with ghetto youth.
The graffiti font and splats of paint highlights the street and ghetto theme as we associate graffiti with an urban atmosphere.
The advert is heavily based on images of the models wearing the brand so as not to distract the reader too much from the main purpose of the advert which is to sell the brand. The advert allows the pose and the appearance of the models to tell the audience about the brand and who it is aimed at.
The background images look as though they are telling a story of a typical group of urban style individuals. The individuals pose with attitude and a “hands in pocket” pose which is a typical pose that urban artists like 50 Cent would use in photographs.
The setting in which the photographs are taken does not look fancy or visually aesthetic. Instead the scenery is off back street alleys, behind buildings and on building sites. This gives the pictures a rough edgy look and further emphasises the urban theme by depicting a rural area and subverting the usual pretty scenery images of beautiful landscapes or nice houses. Furthermore the urban settings are areas where the target audience is likely to be familiar with therefore they associate that code of dressing with the area that they are familiar with.
A collage of images is put together to create a busy scene which ties in with the catchphrase “Time is money” as the busy images suggest how life can be time consuming and there is not much free space or time.
The “Time is Money” logo is scattered all over the article in various positions but there is a bigger main logo in the centre that draws the reader’s eye to the centre of the page. The repetition of the logo familiarizes the reader with the brand name and logo.
The store contact details are listed at the bottom of the advert as extra information for readers who have developed an interest in the shop.
The models featured in the advert are from diverse ethnic backgrounds which suggest the “Time is Money” brand is worn by people from all backgrounds. The brand has taken advantage of the multi-ethnic audience that reads the RWD magazine. The urban, street wear would be popular amongst typical ghetto teens who read the magazine. The way the models are dressed in the advert represents how a typical ghetto/ urban teen would dress. The advert also features a white male and female dressed in this manner which is common nowadays but perhaps in the past it would be unusual to see a white person dressed in urban clothes which are typically worn by black youths. This shows how modern and ethnically united both the magazine and the “Time is Money brand “are.
No bright colours are used, in fact the advert looks rather dull and strong dark colours are used. These could be linked to the rough edgy underground, “bad “guy” look that is often associated with ghetto youth.
The graffiti font and splats of paint highlights the street and ghetto theme as we associate graffiti with an urban atmosphere.
The advert is heavily based on images of the models wearing the brand so as not to distract the reader too much from the main purpose of the advert which is to sell the brand. The advert allows the pose and the appearance of the models to tell the audience about the brand and who it is aimed at.
The background images look as though they are telling a story of a typical group of urban style individuals. The individuals pose with attitude and a “hands in pocket” pose which is a typical pose that urban artists like 50 Cent would use in photographs.
The setting in which the photographs are taken does not look fancy or visually aesthetic. Instead the scenery is off back street alleys, behind buildings and on building sites. This gives the pictures a rough edgy look and further emphasises the urban theme by depicting a rural area and subverting the usual pretty scenery images of beautiful landscapes or nice houses. Furthermore the urban settings are areas where the target audience is likely to be familiar with therefore they associate that code of dressing with the area that they are familiar with.
Top of the Pops Magazine
This issue of Top of the Pops featured boy band "Jonas Brothers." It has a lot of bright girly colours which emphasise the target audie
nce which is young girls.
nce which is young girls.
Top of the Pops Front Cover Analysis
Analysis of Top of the Pops magazine
TITLE OF MAGAZINE
“Top of the Pops”
The title of the magazine immediately alerts the reader that the magazine is for a pop music genre because of the word “pop.”
The use of the word “top” suggests the magazine is one of the best.
TARGET AUDIENCE
The target audience is clearly a younger age group perhaps young girls between 10-13 years old. This is suggested by the bright colours. Heart and swirly patterns; which you would find doodled on a young girl’s diary and the artists featured on the magazine.
The top boy bands are featured on the front cover are the current heart throbs of girls aged between 10-13 hence their images are littered across the front page. The price of the magazine also reflects that the magazine is for a younger audience. It is only £2.25 which is cheap enough for a young audience to buy with their own pocket money. This price is cheaper in comparison to magazines aimed at older audiences such as Kerrang.
Pop music covers quite a vast genre of music as it many music categories such as R&B fall under the pop category hence artists like Rihanna are shown on the front cover. This suggests a variety of artists are featured in the magazine ranging from pop bands like Mcfly to hip hop artists like Chris Brown. This suggests the magazine has a broad target audience of young girls who listen to different genres of music.
COVER OF THE MAGAZINE
Magazine cover shows a variety of music artists.
The main image shows the Jonas Brothers. This is the main image suggesting that the Jonas Brothers are currently the most popular band. The magazine features a lot of icons and shapes that you might see on a typical young girls diary or notebook such as love hearts and slang terms like “omg.”
The bright pink and blue feminine colours further emphasise that the magazine is targeted at a female audience.
The coverlines are accompanied with pictures to make them stand out and it also means there is less text as the images say a lot. This means the magazine cover is mainly covered in images which are ideal for a younger target audience as they do not like to read too much text.
There is a BBC logo at the top left corner of the magazine which associates the magazine with the BBC television channel and reveals the publisher of the magazine. This may persuade some parents that the magazine is ideal for their kids as it is from a trusted publisher which is BBC magazines.
STYLE OF PRESENTATION OF THE MAGAZINE
The magazine cover is not glossy and looks quite cheap. It is made from standard magazine paper however this is probably because the m I believe that if the magazine was on a shop shelf, the bright colours are the only factor making it stand out.
The cover is quite similar to the other covers of music magazines like Kerrang as it features popular pin up artists as the main image. However Top of the Pops features mainly gossip on celebrities whereas other music magazines like NME and RWD don’t so much base their articles on star gossip. For example RWD has articles focused mainly on social issues and biographical information on celebrities and not gossip or cringe moments
PUBLISHER OF MAGAZINE
The magazine is published by BBC magazines. BBC magazines publish other magazines for preschool, adults, teens and children. Examples are Cbeebies weekly for preschool children, Top Gear for adults and Girl Talk for children.
Cost
The magazine costs £2.25 in Sainsburys’ but the price does change depending where it’s sold as the BBC website states the magazine should cost £2.20. The magazine is published monthly and even has its own website www.totpmag.com.
MODE OF ADDRESS
The magazine addresses the reader informally. The language is simple and ideal for young girls between the ages of 9 and 14.
The magazine features various gossip sections with star gossip and celebrity embarrassing moments. The magazine is heavily based on celebrity’s lives and everyday has a familiar celebrity face. The only other article where the reader actually gets involved is the “Your OOPS” section which reveals some of the readers embarrassing moments. This section is quite humorous and relates well to the reader as they may have been in the same situation.
TITLE OF MAGAZINE
“Top of the Pops”
The title of the magazine immediately alerts the reader that the magazine is for a pop music genre because of the word “pop.”
The use of the word “top” suggests the magazine is one of the best.
TARGET AUDIENCE
The target audience is clearly a younger age group perhaps young girls between 10-13 years old. This is suggested by the bright colours. Heart and swirly patterns; which you would find doodled on a young girl’s diary and the artists featured on the magazine.
The top boy bands are featured on the front cover are the current heart throbs of girls aged between 10-13 hence their images are littered across the front page. The price of the magazine also reflects that the magazine is for a younger audience. It is only £2.25 which is cheap enough for a young audience to buy with their own pocket money. This price is cheaper in comparison to magazines aimed at older audiences such as Kerrang.
Pop music covers quite a vast genre of music as it many music categories such as R&B fall under the pop category hence artists like Rihanna are shown on the front cover. This suggests a variety of artists are featured in the magazine ranging from pop bands like Mcfly to hip hop artists like Chris Brown. This suggests the magazine has a broad target audience of young girls who listen to different genres of music.
COVER OF THE MAGAZINE
Magazine cover shows a variety of music artists.
The main image shows the Jonas Brothers. This is the main image suggesting that the Jonas Brothers are currently the most popular band. The magazine features a lot of icons and shapes that you might see on a typical young girls diary or notebook such as love hearts and slang terms like “omg.”
The bright pink and blue feminine colours further emphasise that the magazine is targeted at a female audience.
The coverlines are accompanied with pictures to make them stand out and it also means there is less text as the images say a lot. This means the magazine cover is mainly covered in images which are ideal for a younger target audience as they do not like to read too much text.
There is a BBC logo at the top left corner of the magazine which associates the magazine with the BBC television channel and reveals the publisher of the magazine. This may persuade some parents that the magazine is ideal for their kids as it is from a trusted publisher which is BBC magazines.
STYLE OF PRESENTATION OF THE MAGAZINE
The magazine cover is not glossy and looks quite cheap. It is made from standard magazine paper however this is probably because the m I believe that if the magazine was on a shop shelf, the bright colours are the only factor making it stand out.
The cover is quite similar to the other covers of music magazines like Kerrang as it features popular pin up artists as the main image. However Top of the Pops features mainly gossip on celebrities whereas other music magazines like NME and RWD don’t so much base their articles on star gossip. For example RWD has articles focused mainly on social issues and biographical information on celebrities and not gossip or cringe moments
PUBLISHER OF MAGAZINE
The magazine is published by BBC magazines. BBC magazines publish other magazines for preschool, adults, teens and children. Examples are Cbeebies weekly for preschool children, Top Gear for adults and Girl Talk for children.
Cost
The magazine costs £2.25 in Sainsburys’ but the price does change depending where it’s sold as the BBC website states the magazine should cost £2.20. The magazine is published monthly and even has its own website www.totpmag.com.
MODE OF ADDRESS
The magazine addresses the reader informally. The language is simple and ideal for young girls between the ages of 9 and 14.
The magazine features various gossip sections with star gossip and celebrity embarrassing moments. The magazine is heavily based on celebrity’s lives and everyday has a familiar celebrity face. The only other article where the reader actually gets involved is the “Your OOPS” section which reveals some of the readers embarrassing moments. This section is quite humorous and relates well to the reader as they may have been in the same situation.
RWD Magazine Front Cover
This front cover of the RWD Magazine December issue featured R&B artist Amerie.
RWD Magazine Front Cover Analysis
Analysis of Amerie RWD magazine cover
I have chosen to analyse the magazine RWD a grime music magazine aimed at young teenagers. It is the only music magazine that focuses entirely on grime music emphasizing that there is niche in the industry for this genre of music. Therefore I will be analyzing two different version covers of the same magazine for my front cover analysis. Analyzing this magazine will help me find out what to feature in my magazine.
TITLE OF THE MAGAZINE
The term “RWD” is slang for rewind. This highlights the fact that this is a music magazine. The word rewind means going backwards perhaps into the week and focusing on events that happened that week. This suggests people may read the magazine to catch up on the week’s coverage. The RWD masthead further emphasises the point of going back and rewinding back by featuring a rewind button sign. The word “rewind” can also mean relax as suggested by the phrase “rewind and relax,” indicating the magazine offers a “chill-out” factor.
THE PUBLISHER OF THE MAGAZINE
The editor is Hattie Collins. The publisher is Nigel Wells. The magazine is published monthly. The magazine is free in most stores however it states in the magazine that where the magazine is sold, it should be priced at 25p. The magazine can be found in urban clothing shops and is rarely available in supermarkets, bookshops or normal retail stores. This is probably due to the target audience being mainly people who have an urban lifestyle and visit urban style shops.
The magazine has a website www.rwdmag.com. It is now published internationally in the US and it features different genres of the magazine. There is a house, USA and alternative music genre of the magazine and on the website you can navigate through the different genres. The magazines are very different in the style and the artists featured. The UK RWD magazine features British artists such as Kano, Ghetto and H Two O & Platinum whereas the American RWD features artists like the Pussy Cat Dolls.
FRONT COVER
The December 2007 issue of RWD has a very unusual front cover. There are two sections of the front cover. The front sleeve of the magazine is quite simple. It shows the Nokia N81 8GB show as a camera phone with R&B artist Amerie in the shot of the camera. It is as though the reader is taking a shot of Amerie and the quality of the image is so good implying that the Nokia N81 8GB takes good quality pictures. Already the magazine is marketing the phone before selling the magazine itself. This is perhaps because Nokia are a major sponsor of the magazine so RWD had to agree to advertise the phone in order to get sponsorship. The white simple background helps us focus fully on the contrasting black phone and the vibrant red colour of the image.
The familiar “RWD” logo is still featured on the cover which familiarises us with the magazine.
The image of Amerie is half hidden as if to almost tempt the reader to open the magazine to see the whole image. Her seductive pose would definitely appeal to most male readers and they would be tempted to see the rest of Amerie.
The second part of the front cover features Amerie as the main image. The main colour is red which connotates love, seduction and strong passion. These connotations are then accompanied by Amerie looking “red hot” in hardly and clothes. This is perhaps to attract a male audience.
Her body language also expresses sex appeal. She is winking at the reader in a Marylyn Monroe pose which is famously known as a seductive pose. Her legs are clearly the main focus of the magazine as they are the most revealed part of her body.
The red colour theme is also linked to the fact that it is Christmas time as the magazine is published in December. The colour red is often associated with Father Christmas.
Most of the coverlines on the page are also red meaning they do not stand out that much. The coverline in white is the only one that jumps to the reader’s attention. It reads “all the gadgets you’ll need for Xmas” which links with the fact that the magazine is launched during Christmas time so they publishers know what’s on the readers mind at this time.
The magazine cover of RWD contrasts with other magazine covers in many ways. Because the magazine is a free there is no barcode on the front cover and there is no selling price. There are not many coverlines on the front cover
“Style” and presentation of magazine
The magazine is glossy and looks quite expensive despite the fact that it is free. The quality of the magazine is better than that of magazines like Top of the Pops which you actually have to pay for. This is perhaps because the magazine is sponsored by wealthy companies such as Nokia.
TARGET AUDIENCE
The core audience is listeners of Grime, Hip Hop, UK Garage, Drum & Base & House music. However the magazine is also targeted at young people particularly young aspiring artists who are perhaps looking for advice and inspiration from successful artists. The magazine is also targeted at young black youths perhaps to distract them from anti-social behavior.
Mode of address
The magazine uses informal language. It contains a lot of street slang and terminology. For example shoes are referred to as “creps” in the “Enough Jelly, Already Creps” article.
Other examples of colloquial language used are words such as “tosser” used to describe what is deemed to be an unpopular person or a loser.
The articles featured are mainly interviews of musicians on topics to do with society and everyday topics and issues. For example one article is interviewing artists on their views on smoking and cancer.
One article that features in all issues of RWD is the “Last Word” article at the end of the magazine which is an interview with an artist asking them personal questions about the last time they did a particular thing i.e. “last time you dated a famous person.” This would be popular amongst fans of the artist in question as they get to find out personal information about the artist which they may find aspiring or amusing.
I have chosen to analyse the magazine RWD a grime music magazine aimed at young teenagers. It is the only music magazine that focuses entirely on grime music emphasizing that there is niche in the industry for this genre of music. Therefore I will be analyzing two different version covers of the same magazine for my front cover analysis. Analyzing this magazine will help me find out what to feature in my magazine.
TITLE OF THE MAGAZINE
The term “RWD” is slang for rewind. This highlights the fact that this is a music magazine. The word rewind means going backwards perhaps into the week and focusing on events that happened that week. This suggests people may read the magazine to catch up on the week’s coverage. The RWD masthead further emphasises the point of going back and rewinding back by featuring a rewind button sign. The word “rewind” can also mean relax as suggested by the phrase “rewind and relax,” indicating the magazine offers a “chill-out” factor.
THE PUBLISHER OF THE MAGAZINE
The editor is Hattie Collins. The publisher is Nigel Wells. The magazine is published monthly. The magazine is free in most stores however it states in the magazine that where the magazine is sold, it should be priced at 25p. The magazine can be found in urban clothing shops and is rarely available in supermarkets, bookshops or normal retail stores. This is probably due to the target audience being mainly people who have an urban lifestyle and visit urban style shops.
The magazine has a website www.rwdmag.com. It is now published internationally in the US and it features different genres of the magazine. There is a house, USA and alternative music genre of the magazine and on the website you can navigate through the different genres. The magazines are very different in the style and the artists featured. The UK RWD magazine features British artists such as Kano, Ghetto and H Two O & Platinum whereas the American RWD features artists like the Pussy Cat Dolls.
FRONT COVER
The December 2007 issue of RWD has a very unusual front cover. There are two sections of the front cover. The front sleeve of the magazine is quite simple. It shows the Nokia N81 8GB show as a camera phone with R&B artist Amerie in the shot of the camera. It is as though the reader is taking a shot of Amerie and the quality of the image is so good implying that the Nokia N81 8GB takes good quality pictures. Already the magazine is marketing the phone before selling the magazine itself. This is perhaps because Nokia are a major sponsor of the magazine so RWD had to agree to advertise the phone in order to get sponsorship. The white simple background helps us focus fully on the contrasting black phone and the vibrant red colour of the image.
The familiar “RWD” logo is still featured on the cover which familiarises us with the magazine.
The image of Amerie is half hidden as if to almost tempt the reader to open the magazine to see the whole image. Her seductive pose would definitely appeal to most male readers and they would be tempted to see the rest of Amerie.
The second part of the front cover features Amerie as the main image. The main colour is red which connotates love, seduction and strong passion. These connotations are then accompanied by Amerie looking “red hot” in hardly and clothes. This is perhaps to attract a male audience.
Her body language also expresses sex appeal. She is winking at the reader in a Marylyn Monroe pose which is famously known as a seductive pose. Her legs are clearly the main focus of the magazine as they are the most revealed part of her body.
The red colour theme is also linked to the fact that it is Christmas time as the magazine is published in December. The colour red is often associated with Father Christmas.
Most of the coverlines on the page are also red meaning they do not stand out that much. The coverline in white is the only one that jumps to the reader’s attention. It reads “all the gadgets you’ll need for Xmas” which links with the fact that the magazine is launched during Christmas time so they publishers know what’s on the readers mind at this time.
The magazine cover of RWD contrasts with other magazine covers in many ways. Because the magazine is a free there is no barcode on the front cover and there is no selling price. There are not many coverlines on the front cover
“Style” and presentation of magazine
The magazine is glossy and looks quite expensive despite the fact that it is free. The quality of the magazine is better than that of magazines like Top of the Pops which you actually have to pay for. This is perhaps because the magazine is sponsored by wealthy companies such as Nokia.
TARGET AUDIENCE
The core audience is listeners of Grime, Hip Hop, UK Garage, Drum & Base & House music. However the magazine is also targeted at young people particularly young aspiring artists who are perhaps looking for advice and inspiration from successful artists. The magazine is also targeted at young black youths perhaps to distract them from anti-social behavior.
Mode of address
The magazine uses informal language. It contains a lot of street slang and terminology. For example shoes are referred to as “creps” in the “Enough Jelly, Already Creps” article.
Other examples of colloquial language used are words such as “tosser” used to describe what is deemed to be an unpopular person or a loser.
The articles featured are mainly interviews of musicians on topics to do with society and everyday topics and issues. For example one article is interviewing artists on their views on smoking and cancer.
One article that features in all issues of RWD is the “Last Word” article at the end of the magazine which is an interview with an artist asking them personal questions about the last time they did a particular thing i.e. “last time you dated a famous person.” This would be popular amongst fans of the artist in question as they get to find out personal information about the artist which they may find aspiring or amusing.
Front Cover Analysis- Rolling Stone
Analysis of “Rolling Stone” Magazine Cover
Title of the magazine
The title of the magazine can be associated with the famous rock band the Rolling Stones. The Rolling Stones are an English rock band. The band formed in 1962 in London. The band's early recordings were mainly covers of American blues and R&B songs. This is reflected in the red, white and blue colour scheme of the magazine cover. It resembles the colours of the British and American flag. This suggests the magazine is aimed at British and American audiences who have a similar taste in music.
The word “rolling” adds rhythm highlighting that it is a music magazine. It is associated with the term rock and “roll” further emphasising the magazine is a rock magazine.
The term “rolling” could also suggest the magazine is up to date as the word rolling connotates the information is on-going and is constantly updated.
The word “stone” can suggest strength and loud music which is implies the rock music genre.
TARGET AUDIENCE
The magazine is aimed at a variety of music target audience. Although its main audience is rock music fans who are perhaps familiar with the Rolling Stones, Amy Winehouse, a soul artist is featured on the front cover, suggesting the magazine is also targeting listeners of other music genres.
Fans of Amy Winehouse or those interested in her life are also part of the main target audience as it seems the main story of the magazine is about Amy Winehouse as her image is on the front page.
The magazine also attracts readers with political views as it links music with politics. ”Guilliani, worse than Bush”
Another target audience may be male readers as the front image shows Amy Winehouse in a seductive pose and people who may just find Amy Winehouse attractive may be tempted to read/buy the magazine.
COVER OF THE MAGAZINE
The magazine shows Amy Winehouse. She looks seductive and has sex appeal which may attract male readers. Her low cut top which reveals most of her body further emphasises her sex appeal but may also suggest that she is laying herself bare and ready to confess everything and not hide anything. Furthermore Amy does not wear as much makeup as she usually hides further highlighting her unhidden identity in the magazine. She has direct eye contact with the audience which may impose more sex appeal or it may help the reader connect with Amy Winehouse better and perhaps read her emotions. Amy Winehouse’s tattoos are on display and her look represents a typical “rock chick.”
The background of the magazine is completely white meaning we focus completely on Amy Winehouse as she in contrast is dressed all in black. The white background in contrast to Amy’s black dressing could also suggest a good and evil whereby Amy is shown in black highlighting her devil side in contrast to the pure innocent white background. This links to the main coverline “The Devil and her Demons” which further emphasises Amy’s bad nature. However Amy’s innocent expression contradicts this phrase.
There are a few coverlines on the cover but hardly any as the main focus is on Amy Winehouse.
Title of the magazine
The title of the magazine can be associated with the famous rock band the Rolling Stones. The Rolling Stones are an English rock band. The band formed in 1962 in London. The band's early recordings were mainly covers of American blues and R&B songs. This is reflected in the red, white and blue colour scheme of the magazine cover. It resembles the colours of the British and American flag. This suggests the magazine is aimed at British and American audiences who have a similar taste in music.
The word “rolling” adds rhythm highlighting that it is a music magazine. It is associated with the term rock and “roll” further emphasising the magazine is a rock magazine.
The term “rolling” could also suggest the magazine is up to date as the word rolling connotates the information is on-going and is constantly updated.
The word “stone” can suggest strength and loud music which is implies the rock music genre.
TARGET AUDIENCE
The magazine is aimed at a variety of music target audience. Although its main audience is rock music fans who are perhaps familiar with the Rolling Stones, Amy Winehouse, a soul artist is featured on the front cover, suggesting the magazine is also targeting listeners of other music genres.
Fans of Amy Winehouse or those interested in her life are also part of the main target audience as it seems the main story of the magazine is about Amy Winehouse as her image is on the front page.
The magazine also attracts readers with political views as it links music with politics. ”Guilliani, worse than Bush”
Another target audience may be male readers as the front image shows Amy Winehouse in a seductive pose and people who may just find Amy Winehouse attractive may be tempted to read/buy the magazine.
COVER OF THE MAGAZINE
The magazine shows Amy Winehouse. She looks seductive and has sex appeal which may attract male readers. Her low cut top which reveals most of her body further emphasises her sex appeal but may also suggest that she is laying herself bare and ready to confess everything and not hide anything. Furthermore Amy does not wear as much makeup as she usually hides further highlighting her unhidden identity in the magazine. She has direct eye contact with the audience which may impose more sex appeal or it may help the reader connect with Amy Winehouse better and perhaps read her emotions. Amy Winehouse’s tattoos are on display and her look represents a typical “rock chick.”
The background of the magazine is completely white meaning we focus completely on Amy Winehouse as she in contrast is dressed all in black. The white background in contrast to Amy’s black dressing could also suggest a good and evil whereby Amy is shown in black highlighting her devil side in contrast to the pure innocent white background. This links to the main coverline “The Devil and her Demons” which further emphasises Amy’s bad nature. However Amy’s innocent expression contradicts this phrase.
There are a few coverlines on the cover but hardly any as the main focus is on Amy Winehouse.
Front Cover Analysis- RWD Magazine
Analysis of RWD Magazine “Rule Britannia” issue
TITLE OF MAGAZINE
The term “RWD” is slang for rewind. This highlights the fact that this is a music magazine. The word rewind means going backwards perhaps into the week and focusing on events that happened that week. This suggests people may read the magazine to catch up on the week’s coverage. The RWD masthead further emphasizes the point of going back and rewinding back by featuring a rewind button sign. The word “rewind” can also mean relax as suggested by the phrase “rewind and relax,” indicating the magazine offers a “chill-out” factor.
THE PUBLISHER OF THE MAGAZINE
The editor is Hattie Collins. The publisher is Nigel Wells. The magazine is published monthly. The magazine is free in most stores however it states in the magazine that where the magazine is sold, it should be priced at 25p. The magazine can be found in urban clothing shops and is rarely available in supermarkets, bookshops or normal retail stores. This is probably due to the target audience being mainly people who have an urban lifestyle and visit urban style shops.
The magazine has a website http://www.rwdmag.com/. It is now published internationally in the US and it features different genres of the magazine. There is a house, USA and alternative music genre of the magazine and on the website you can navigate through the different genres. The magazines are very different in the style and the artists featured. The UK WRD magazine features British artists such as Kano, Ghetto and H Two O & Platinum whereas the American RWD features artists like the Pussy Cat Dolls.
TARGET AUDIENCE FOR THE MAGAZINE
The core audience is listeners of Grime, Hip Hop, UK Garage, Drum & Base & House music. However the magazine is also targeted at young people particularly young aspiring artists who are perhaps looking for advice and inspiration from successful artists. The magazine is also targeted at young black youths perhaps to distract them from anti-social behavior.
Although the core audience is urban music fans; beyond music, Collins has introduced lifestyle coverage into the magazine. This means the magazine also targets people into fashion; particularly urban fashion as some clothing labels are advertised in the magazine. This particular issue also features articles aimed at British people or fans of British music due to the heavy focus on the “Rule Britannia” theme. There are also articles on inspirational UK people which may be aimed at general UK citizens.
The British flag at the front may also attract proud British citizens who are keen to find out about the nations music regardless of its genre.
THE COVER OF THE MAGAZINE
There is a strong theme of representing Great Britain. The entire background is the Great British Flag and the some of the band members of H Two O & Platinum are dressed accordingly with some item of clothing matching the flag. The British flag is probably used to familiarize the reader with the theme of the magazine which is “the rule of Britannia.”
Furthermore because everyone is familiar with the British flag, the magazine is likely to attract a wider audience as everyone will be keen to learn about the nation and British music.
The main image shows the band standing tall and looking proud. It is as though they are proud to be representing Britain. The image of the band would attract fans of the band itself or listeners of baseline music. The band members are dressed quite fashionably with some of them wearing well known brands like Adidas and looking quite urban and hip. The band members fit the description of what a typical British youth might wear which relates to the target audience. The way the band members are dressed could attract a certain target audience as some readers who are into fashion may like the dress sense of the band members.
The fact that there are only two females may be suggestive of the fact that the men have an upper hand in controlling Britain. The females are standing quite far back in comparison to the lead alpha male who looks in control.
MODE OF ADDRESS OF THE MAGAZINE
The magazine uses informal language. It contains a lot of street slang and terminology.
This issue features articles on successful British artists and aspiring British people as the issue is based on Britain and its people.
There are a lot of “One 2 watch” articles which feature aspiring artists who are likely to be successful in the future. The articles introduce them to the music scene.
“The Inbox” is a section of the magazine that allows the reader to address the magazine. It features letters from readers to the editor. Letters can also be from aspiring artists seeking advice on musical/fashion careers.
“The rule Britannia issue”- theme of the months issue
RWD logo
Instructions on how to subscribe to the magazine-encourages readers to subscribe to the magazine.
Month published
“March 2008”
Great Britain flag in the background highlights the theme of the months issue which is the best of the British. Further emphasises that the band represent Great Britain.
Red,white and blue colour theme represent colours of the British flag.
Some band members are dressed in the colours of the British flag further shows that they are representing the nation.
Image of H Two O & Platinum stood in the centre looking proud of representing Britain. The band stands in a typical music band pose. The lead singer stands in the middle of the 5 and he is slightly standing forward to highlight he is the main singer
“Flying the flag for bassline” -suggests the excellence of the band. Shows how the nation is proud of H two O & Platinum and that they represent British bassline music
TITLE OF MAGAZINE
The term “RWD” is slang for rewind. This highlights the fact that this is a music magazine. The word rewind means going backwards perhaps into the week and focusing on events that happened that week. This suggests people may read the magazine to catch up on the week’s coverage. The RWD masthead further emphasizes the point of going back and rewinding back by featuring a rewind button sign. The word “rewind” can also mean relax as suggested by the phrase “rewind and relax,” indicating the magazine offers a “chill-out” factor.
THE PUBLISHER OF THE MAGAZINE
The editor is Hattie Collins. The publisher is Nigel Wells. The magazine is published monthly. The magazine is free in most stores however it states in the magazine that where the magazine is sold, it should be priced at 25p. The magazine can be found in urban clothing shops and is rarely available in supermarkets, bookshops or normal retail stores. This is probably due to the target audience being mainly people who have an urban lifestyle and visit urban style shops.
The magazine has a website http://www.rwdmag.com/. It is now published internationally in the US and it features different genres of the magazine. There is a house, USA and alternative music genre of the magazine and on the website you can navigate through the different genres. The magazines are very different in the style and the artists featured. The UK WRD magazine features British artists such as Kano, Ghetto and H Two O & Platinum whereas the American RWD features artists like the Pussy Cat Dolls.
TARGET AUDIENCE FOR THE MAGAZINE
The core audience is listeners of Grime, Hip Hop, UK Garage, Drum & Base & House music. However the magazine is also targeted at young people particularly young aspiring artists who are perhaps looking for advice and inspiration from successful artists. The magazine is also targeted at young black youths perhaps to distract them from anti-social behavior.
Although the core audience is urban music fans; beyond music, Collins has introduced lifestyle coverage into the magazine. This means the magazine also targets people into fashion; particularly urban fashion as some clothing labels are advertised in the magazine. This particular issue also features articles aimed at British people or fans of British music due to the heavy focus on the “Rule Britannia” theme. There are also articles on inspirational UK people which may be aimed at general UK citizens.
The British flag at the front may also attract proud British citizens who are keen to find out about the nations music regardless of its genre.
THE COVER OF THE MAGAZINE
There is a strong theme of representing Great Britain. The entire background is the Great British Flag and the some of the band members of H Two O & Platinum are dressed accordingly with some item of clothing matching the flag. The British flag is probably used to familiarize the reader with the theme of the magazine which is “the rule of Britannia.”
Furthermore because everyone is familiar with the British flag, the magazine is likely to attract a wider audience as everyone will be keen to learn about the nation and British music.
The main image shows the band standing tall and looking proud. It is as though they are proud to be representing Britain. The image of the band would attract fans of the band itself or listeners of baseline music. The band members are dressed quite fashionably with some of them wearing well known brands like Adidas and looking quite urban and hip. The band members fit the description of what a typical British youth might wear which relates to the target audience. The way the band members are dressed could attract a certain target audience as some readers who are into fashion may like the dress sense of the band members.
The fact that there are only two females may be suggestive of the fact that the men have an upper hand in controlling Britain. The females are standing quite far back in comparison to the lead alpha male who looks in control.
MODE OF ADDRESS OF THE MAGAZINE
The magazine uses informal language. It contains a lot of street slang and terminology.
This issue features articles on successful British artists and aspiring British people as the issue is based on Britain and its people.
There are a lot of “One 2 watch” articles which feature aspiring artists who are likely to be successful in the future. The articles introduce them to the music scene.
“The Inbox” is a section of the magazine that allows the reader to address the magazine. It features letters from readers to the editor. Letters can also be from aspiring artists seeking advice on musical/fashion careers.
“The rule Britannia issue”- theme of the months issue
RWD logo
Instructions on how to subscribe to the magazine-encourages readers to subscribe to the magazine.
Month published
“March 2008”
Great Britain flag in the background highlights the theme of the months issue which is the best of the British. Further emphasises that the band represent Great Britain.
Red,white and blue colour theme represent colours of the British flag.
Some band members are dressed in the colours of the British flag further shows that they are representing the nation.
Image of H Two O & Platinum stood in the centre looking proud of representing Britain. The band stands in a typical music band pose. The lead singer stands in the middle of the 5 and he is slightly standing forward to highlight he is the main singer
“Flying the flag for bassline” -suggests the excellence of the band. Shows how the nation is proud of H two O & Platinum and that they represent British bassline music
Monday 23 February 2009
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