Advert Analysis- Time is Money

This is an advert for urban clothes brand “Time is Money” featuring a range of techniques to attract the reader and establish a relationship between the brand and the audience.
A collage of images is put together to create a busy scene which ties in with the catchphrase “Time is money” as the busy images suggest how life can be time consuming and there is not much free space or time.
The “Time is Money” logo is scattered all over the article in various positions but there is a bigger main logo in the centre that draws the reader’s eye to the centre of the page. The repetition of the logo familiarizes the reader with the brand name and logo.
The store contact details are listed at the bottom of the advert as extra information for readers who have developed an interest in the shop.
The models featured in the advert are from diverse ethnic backgrounds which suggest the “Time is Money” brand is worn by people from all backgrounds. The brand has taken advantage of the multi-ethnic audience that reads the RWD magazine. The urban, street wear would be popular amongst typical ghetto teens who read the magazine. The way the models are dressed in the advert represents how a typical ghetto/ urban teen would dress. The advert also features a white male and female dressed in this manner which is common nowadays but perhaps in the past it would be unusual to see a white person dressed in urban clothes which are typically worn by black youths. This shows how modern and ethnically united both the magazine and the “Time is Money brand “are.
No bright colours are used, in fact the advert looks rather dull and strong dark colours are used. These could be linked to the rough edgy underground, “bad “guy” look that is often associated with ghetto youth.
The graffiti font and splats of paint highlights the street and ghetto theme as we associate graffiti with an urban atmosphere.
The advert is heavily based on images of the models wearing the brand so as not to distract the reader too much from the main purpose of the advert which is to sell the brand. The advert allows the pose and the appearance of the models to tell the audience about the brand and who it is aimed at.
The background images look as though they are telling a story of a typical group of urban style individuals. The individuals pose with attitude and a “hands in pocket” pose which is a typical pose that urban artists like 50 Cent would use in photographs.
The setting in which the photographs are taken does not look fancy or visually aesthetic. Instead the scenery is off back street alleys, behind buildings and on building sites. This gives the pictures a rough edgy look and further emphasises the urban theme by depicting a rural area and subverting the usual pretty scenery images of beautiful landscapes or nice houses. Furthermore the urban settings are areas where the target audience is likely to be familiar with therefore they associate that code of dressing with the area that they are familiar with.