Friday 27 February 2009

Article Analysis

Analysis of “A Week in Grime” article

The article is a weekly feature in the RWD Magazine and features a reporter’s diary entry for their week exploring the grime scene. It gives a brief summary of what takes place from Friday of one week to Thursday of the next. The article states that a typical grime week starts on a Friday as artists gear up for the weekend. The random play on dates emphasises the point that in a typical teenage life timetables and schedules are not kept to and a teenager’s life is often mixed up to suit them and their wants and needs. In contrast, typically in an adult magazine the diary dates would be arranged in order from Monday to Sunday.

Layout

Colours and Images
There are not many colours in the article so as not to distract attention from the text. There is a simple white background and black text with some orange boxers highlighting texts of interest.
The simple low colour scheme is perhaps due to the fact that the RWD magazine is free to the reader therefore less colour is used to reduce printing costs.
However there are some high tech effects on the article which suggest professional photographic editors have worked on the article. For example the photo of grime artist Skepta in the screen of one of the Nokia N81 phones looks as though the phone has just captured an image of Skepta. However it only looks like this due to professional photo editing.

The article is heavily based on images. It is on a double spread with the images taking up about half the space. There are images of the Nokia N81 which is the main feature of the article. The article advertises the phone throughout highlighting its features.
There are also images of popular grime artists such as Chipmunk and Skepta which will attract readers to the article.


Language
The author uses everyday language that a typical teenager would use. At one point the writer even uses swear words to further emphasise the teenage target audience. The writer uses street terms like “Shh Hut Yuh STiinky Muhhh!!” which are typically used by the target audience of teenagers in London who listen to grime artists like JME who is known to use the “shut hut yuh muhh” phrase. The writer relates to the audience by using phrases like these of which only the target genre would know the meaning off.

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